The Pittsburgh/Greater Allegheny LGBTQIA+ Chamber of Commerce
Presented by Thomas Roth & David Paisley | Community Marketing & Insights Jun 17, 2020 02:00 PM in Eastern Time (US and Canada) The Community Marketing & Insights LGBTQ Community Survey is the longest-running (14 years), largest (45,000+ participants), most representative (150+ countries) and diverse (LGBTQ+) study of its kind. Gain practical insights about the demographics, purchases, interests and motivations of the community, across the spectrum of LGBTQ demographics. Is there an LGBTQ "market?" Or are there sometimes separate, distinct L, G, B, T, Q markets? Often our generational, gender identification and ethnicity differences are too significant for a single outreach message. Based on LGBTQ Community Survey key findings and relevant case studies, we'll discuss similarities and differences in purchase motivations, sensitivities and community recognition. And we'll look at the distinct opportunities found within these segments, to help participants make more authentic connections for your product, service or employment outreach.
Presented by
Thomas Roth & David Paisley | Community Marketing & Insights
Jun 17, 2020 02:00 PM in Eastern Time (US and Canada)
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The Pittsburgh/Greater Allegheny
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